Lift has started its journey with Campaign Turkey. and first edition was available on 1st of January of 2012 with its first mobile, web and print versions. Lift, diversified its content spectrum with Crystal Apple Festival with more than 150 industry leader speakers in 2013 and continued with the following years.

As of January 2015 Lift has become the publisher of Stuff- the best selling gadget magazine, Autocar – the world’s first and most experienced automobile magazine and Four Four Two – the most respected Football magazine in Turkey and JR.- the free publication designed for the “youth” by youth